Macy's x Ryan Seacrest

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Ryan Seacrest Distinction is a menswear lifestyle brand recognized for celebrating classic and iconic looks with a contemporary eye. The Distinction brand delivers premium fabrics, design, detailing, and value to men’s clothing and accessories. The clothing line is based on an innovative concept of a color-matching system to help young men put together a fashionable and professional outfit without any hassle or guessing. The design concept is based on the foundation of a classic staple: the suit color. The tag system shows a simple and clean “1, 2, 3, 4” system to quickly and easily show the shopper correlating pieces.

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Grey, Black, Blue, Brown: The baseline of the matching system.

Grey, Black, Blue, Brown: The baseline of the matching system.

The user can mix and match the entire ensemble by referring to the color-matching system on the tags as well as signage around the Macy’s store.

The user can mix and match the entire ensemble by referring to the color-matching system on the tags as well as signage around the Macy’s store.

Masculine signatures, geometric shapes, proportion, texture, pattern, and color, are combined in unexpected ways - timelessness made modern.

Masculine signatures, geometric shapes, proportion, texture, pattern, and color, are combined in unexpected ways - timelessness made modern.

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The Ryan Seacrest Distinction brand offers a range of products including men’s tailored clothing, accessories, outerwear, sweaters, pants and more.

The Ryan Seacrest Distinction Collection is designed and sold exclusively at Macy’s stores nationwide and online.

The Ryan Seacrest Distinction Collection is designed and sold exclusively at Macy’s stores nationwide and online.

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The user experience of the brand is the core of the objective of Ryan Seacrest’s motto: Style Made Smart™.

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Client:  Ryan Seacrest & Macy’s Company:  Randa Accessories Creative Director:  Richard Carroll Senior Art Director: Sarah Rose Andrew Production and Logistics: Chanel Cohn Photography: Luke Golden & Macy’s Web

Client: Ryan Seacrest & Macy’s

Company: Randa Accessories

Creative Director: Richard Carroll

Senior Art Director: Sarah Rose Andrew

Production and Logistics: Chanel Cohn

Photography: Luke Golden & Macy’s

Website: ryanseacrestdistinction.com

Years: 2015-2016

Categories: Packaging Design, Branding, Environmental Design, Website Design, Marketing Strategy

**All rights reserved to Macy’s